Quick review of the one by John Mars

This is all about a scientific breakthrough that allows everyone to search and find their perfect partner with just a swab of their DNA. The book follows a number of different characters and tells their experience with “Match your DNA” (The company behind the scientific breakthrough) Very exciting read with so m... read more

Summary of Crossing the chasm

Overview Crossing the chasm will give tech founders a blow by blow guide on how to position and develop their product to ensure they can deliver it to mainstream markets and avoiding treading water in the chasm between early adopters and the majority. With that in mind, if you've launched a t... read more

Just Read Cyberstorm by Mathew Mather

Probably not a book I'd recommend to many others :( The first part had the makings of an interesting read. A cyberattack (thought to be carried out by the Chinese) taking New York offline (And most likely the rest of the USA too). Eerily similar, to recent events in the 'real world... read more

Summary of dont sweat the small stuff

Focus on changing the things you can change and accept those you can't Be a less aggressive driver. We waste energy telling someone else how annoyed we are about 'road rage' incidents. Why not simply allow the other driver to get stressed and simply let it go. Often we focus ... read more

Summary of designing the obvious

Users are just like us. They have other things to do and don't have time to spend learning new features, most of which they probably won't use If you want to learn what people really want, don't ask them, ask them what they do and how they do it Shadowing ... read more